In a very entire world where by tech CEOs frequently sustain meticulously curated corporate personas, Mariya Nurislamova stands out for embracing a path that couple of dare to tread. Since the co-founder and CEO of Scentbird, among the list of primary fragrance membership products and services in North The us, Mariya has tested herself to generally be a ahead-imagining small business chief. But over and above her good results in the corporate world, she has also emerged to be a spiritual guideline and intuitive Instructor, a metamorphosis she shares openly as a result of her YouTube channel, “This is certainly Mariya.”
This convergence of commerce and cosmic consciousness would make Mariya Nurislamova Just about the most unconventional—and compelling—figures in the trendy entrepreneurial landscape.
Constructing Scentbird: A Fragrance Disruptor
Mariya’s enterprise career took flight in 2014 when she co-founded Scentbird, a corporation intended to make designer fragrances a lot more obtainable by way of a monthly membership model. Modeled immediately after Netflix, but for perfume lovers, Scentbird immediately became a go-to System for fragrance discovery. Below her Management, the company grew to serve over seven hundred,000 subscribers, offering entry to more than 800 fragrances from key global manufacturers.
With a solid foundation in brand name system, provide chain logistics, and internet marketing, Mariya efficiently captivated undertaking capital, participated inside the Y Combinator accelerator, and aided Scentbird scale right into a $100M+ revenue organization. She later on expanded her portfolio with Deck of Scarlet, a natural beauty brand, and Drift, a vehicle fragrance corporation.
But while her track record while in the startup environment was soaring, Mariya was quietly going through a spiritual transformation that might before long spill into the public eye.
The Awakening: A Shift to Spirituality
About 2018, Mariya knowledgeable what she referred to as a spiritual awakening. This internal evolution motivated her to dive into metaphysics, Electricity do the job, meditation, and intuitive channeling. As she deepened her spiritual observe, she commenced building content to assist Other people investigate their own personal consciousness, eventually launching her YouTube channel “This really is Mariya.”
The channel, which now has in excess of a hundred,000 subscribers, capabilities a wide array of articles—guided meditations, soul therapeutic tactics, chakra perform, and discussions about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and infrequently deeply own. She invitations her viewers to connect with them selves, the divine, plus the unseen energies that form our every day life.
Her followers typically describe her content as transformative, and she or he has cultivated a deeply loyal spiritual viewers by way of constant engagement and authenticity.
Controversy at the Crossroads of Identification
Whilst many have embraced Mariya’s twin id, Some others have raised eyebrows—significantly as her metaphysical beliefs are becoming much more publicly seen. In 2024, a function via the Organization of Fashion spotlighted The strain amongst her roles as a tech CEO plus a spiritual Trainer.
A number of Mariya’s statements—which include remarks on alternate healing, extraterrestrial beings, and controversial views on historic figures—sparked backlash from individuals, influencers, and also previous collaborators. Several attractiveness influencers severed ties with Scentbird, citing irritation with Mariya’s spiritual rhetoric. Social media community forums debated the appropriateness of her beliefs in relation to her Management posture inside a mainstream brand name.
In response, Mariya clarified that her spiritual teachings are particular and offered below her 1st title only, intentionally divided from her Experienced id. Yet the controversy opened up a broader discussion about regardless of whether community figures can—or need to—compartmentalize their beliefs from the age of transparency.
The facility and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Though lots of founders attempt to take care of a picture of neutrality, she has preferred to indicate up as her whole self. This standard of transparency is often both equally magnetic and polarizing.
On just one hand, her authenticity is refreshing. She delivers emotional intelligence and mindfulness to an market usually focused solely on scale and system. On one other, her outspokenness about spiritual matters invites scrutiny, especially in an period when on the web articles can swiftly go viral and provoke powerful reactions.
Still, Mariya’s solution speaks to your deeper cultural change. As more people discover wellness, consciousness, and personal enhancement, figures like her—who bridge the spiritual and substance worlds—could become additional frequent, not much less.
Businesswoman. Mystic. Influencer.
In combination with managing her businesses and YouTube channel, Mariya has crafted an ecosystem of spiritual offerings. She hosts retreats, presents private channeling periods, sells spiritual applications, and has even released a e-book titled seventy two Keys to Manifestation. She’s basically made a parallel enterprise while in the spiritual space—totally different from her function at Scentbird, still equally as structured and scalable.
Her spiritual brand name, like her magnificence brand, is worldwide, polished, and practical experience-pushed. It’s very clear that Mariya applies the exact same level of target and creativeness to both equally spheres of her lifestyle. No matter whether primary a workforce of developers or channeling divine Power for any guided meditation, she delivers with clarity and conviction.
The Street Forward
Mariya Nurislamova’s journey raises critical questions on identification, Management, and community lifetime. Can a tech CEO even be a mystic? Really should business enterprise leaders share their personal beliefs with the general public? What comes about when Those people beliefs obstacle common norms?
Whatever the solutions, Mariya carries on to walk her path unapologetically. She signifies a completely new technology of business owners—types who aren’t scared for being complicated, spiritual, and multidimensional. Her boldness may Price her some partnerships, but Additionally, it earns her admiration from those who benefit real truth in excess of conformity.
Ultimately, Mariya Nurislamova isn’t just redefining what this means being a CEO. She’s redefining what it means to be full.
Mariya Nurislamova lives in the intersection of logic and instinct, enterprise and spirit, leadership and vulnerability. Her Tale can be a scentbird ceo bold testomony to living authentically, regardless if that authenticity includes risk. As she carries on to broaden her twin empire—the two earthly and cosmic—she invitations us all to take into account what it means to guide with soul.
Whether or not the thing is her as a visionary or maybe a provocateur, one thing is for certain: Mariya Nurislamova is not concerned to break the mold.